A new roof is one of the biggest purchases most homeowners make. That makes roofing leads valuable, and very competitive. It also means a lot of roofing ad money gets wasted on people who just want a quick price or aren’t ready.
Here’s how roofing companies can get more of the right leads.
Google Ads: Catch Homeowners With a Real Need
| Type | Example searches |
|---|---|
| Replacement | “roof replacement near me”, “new roof cost [city]” |
| Repair | “roof leak repair”, “missing shingles repair” |
| Storm damage | “hail damage roof repair”, “storm damage roofer” |
| Materials | “metal roof installation”, “tile roof contractor” |
Separate campaigns let you control budget, since replacements are usually worth far more than small repairs.
Local Service Ads for Trust
Roofing is available in Google Local Service Ads in many US areas. The Google Screened badge and your reviews at the top of the page build instant trust.
Meta Ads: Reach Homeowners Before the Leak
- Free roof inspection offers
- Before-storm-season reminders
- Financing messages (“New roof from $X/month”)
- Drone videos of completed projects
Improve Lead Quality
- Ask one qualifying question: “Do you own the home?” and “Repair or replacement?”
- Mention “free inspection”, not “free quote over the phone”
- Block “roofing jobs”, “DIY roof repair”, “roofing materials cost”. See negative keywords explained.
- Follow up within minutes
Be Responsible After Storms
Storm-chasing contractors have given roofing a bad reputation in some areas. Build trust with local credentials, licenses, real addresses and honest messaging. Also check local and state rules about post-storm solicitation.
The Bottom Line
Roofing companies win with separate campaigns for replacements and repairs, Local Service Ads for trust, Meta Ads for early awareness and strong lead qualification. For the next stage, read how to scale a roofing business.
See our roofing marketing and local and home services pages.
Related Reading
- Roofing Company Advertising Budget: Best Platforms and a 3-Month Plan
- How to Respond to Leads in Under 5 Minutes With Automation
- How Much Do Google Ads Cost? Average CPC by Industry
👉 Get a free ads audit for your roofing company.