Advertising Budget by Industry: A Quick-Reference Guide for Business Owners
Compare suggested starting ad budgets and core platforms for 30+ industries, with links to each full budget plan.
Advertising Budgets
How Much Should a Dental Practice Spend on Google Ads in 2026?
Not sure how much to spend on Google Ads for your dental practice? Here’s a simple, no-jargon way to work out your budget based on the new patients you actually want.
Meta Ads Budget for Small Businesses: How to Start With $1,500/Month
Got $1,500 a month for Facebook and Instagram ads? Here’s a simple, realistic plan for how a US small business can split that budget, what to expect, and the mistakes to avoid.
How Much Should a Small Business Spend on Digital Marketing?
A practical way to set a digital marketing budget for your small business: the percent-of-revenue rule, a worked example, how to split the budget and when to increase it.
Hotel and Restaurant Advertising Budget: Best Platforms and a 3-Month Plan
How hotels and restaurants should plan an ad budget: direct bookings versus travel sites, Google, Meta and metasearch, starting budgets for each, and a 90-day plan.
Online Course and EdTech Advertising Budget: Best Platforms and a 3-Month Plan
How online course creators and edtech platforms should plan ad spend: Meta, Google and YouTube, a starting budget, budget splits and a 90-day plan built around CAC and conversion from free to paid.
Coaching and Training Business Advertising Budget: Best Platforms and a 3-Month Plan
How coaches and training providers should plan ad spend: Meta and Google, webinars and lead magnets, a starting budget, splits and a 90-day plan to turn leads into paying clients.
School and Institute Advertising Budget: Best Platforms and a 3-Month Plan
How schools, colleges and training institutes should plan admissions advertising: platforms that reach parents and students, a starting budget, budget splits and a 90-day plan built around enrollment seasons.
B2B SaaS Advertising Budget: Best Platforms and a 3-Month Plan
How B2B SaaS companies should plan an ad budget around CAC, payback and long sales cycles: Google, LinkedIn, retargeting, starting budget, splits and a 90-day plan.
Fintech Advertising Budget: Best Platforms and a 3-Month Plan
How fintech companies should plan an ad budget in a regulated category: Google, Meta, LinkedIn, compliance considerations, a starting budget and a 90-day plan.