Choosing a plastic surgeon is a big, personal decision. Patients read reviews, watch videos, compare surgeons and often wait months before booking a consultation.
Your ads need to do more than get attention. They need to build confidence. Here’s how.
Google Ads: Be There When They Search
High-intent searches include:
- “rhinoplasty surgeon [city]”
- “breast augmentation cost near me”
- “tummy tuck consultation”
- “board certified plastic surgeon”
Tips:
- Create separate campaigns by procedure (face, breast, body, non-surgical)
- Highlight credentials, such as “Board-Certified Plastic Surgeon”, in your ads
- Send cost searches to a page with honest pricing guidance and financing
- Block “cheap”, “free”, “jobs”, “school” and similar searches. See negative keywords explained.
Meta Ads: Build Trust Over Time
- Surgeon-led videos explaining procedures, recovery and realistic expectations
- Behind-the-scenes content showing your team, clinic and patient care
- Consultation offers and virtual consultations
- Retargeting people who viewed procedure or pricing pages
Follow the Rules
- Target 18+ only
- No “you” language about appearance (“Unhappy with your nose?”)
- Be very careful with before-and-after images in ads. They’re heavily restricted.
- No guaranteed results or unrealistic claims
Always check Meta’s current health and wellness ad policies before you launch, as they change often.
What Your Landing Page Needs
- Surgeon credentials, board certification and experience
- Clear procedure explanations and recovery timelines
- Reviews and patient stories (with consent)
- Photo gallery on the website (not in ads), following your professional guidelines
- Pricing guidance and financing
- Easy consultation booking
The Bottom Line
Plastic surgery advertising works when it builds trust. Use Google to catch active researchers, Meta to educate and reassure, follow the rules carefully, and make your surgeon the star. When you’re ready to grow further, read how to scale a cosmetic surgery practice.
See our cosmetic and plastic surgery marketing services and our healthcare and wellness hub.
Related Reading
- Cosmetic Surgery Advertising Budget: Best Platforms and a 3-Month Plan
- How Much Do Google Ads Cost? Average CPC by Industry
- Conversion Tracking Setup for Google Ads, Meta and GA4
👉 Get a free ads audit for your plastic surgery practice.