For cleaning companies, the real goal isn’t one-time jobs. It’s recurring clients: weekly, bi-weekly or monthly customers who stay for years. Here’s how to use ads to win more of them.
Google Ads: Catch People Ready to Book
| Type | Example searches |
|---|---|
| Recurring home cleaning | “house cleaning service near me”, “weekly maid service” |
| Deep and move-out cleaning | “move out cleaning [city]”, “deep cleaning service” |
| Commercial | “office cleaning company”, “janitorial services [city]” |
Local Service Ads are also available for house cleaning in many US areas. They’re great for trust and pay-per-lead pricing.
Block: “cleaning jobs”, “cleaning supplies”, “how to clean”, “DIY”. See negative keywords explained.
Meta Ads: Make Clean Homes Irresistible
- Satisfying cleaning videos (kitchens, bathrooms)
- First-clean offers (“$50 off your first deep clean”)
- Busy-parent and busy-professional messaging (“Get your weekends back”)
- Reviews and team introductions
Turn First Cleans Into Recurring Clients
- Offer a discount for recurring plans right after the first clean
- Send the same team each time. Clients love consistency.
- Follow up after every clean for feedback
Build Trust
- “Insured and background-checked” in ads and on your site
- Clear pricing or instant online quotes
- Satisfaction guarantee
- Lots of Google reviews
The Bottom Line
Cleaning companies grow by using ads to win first cleans, then turning those into recurring clients through great service, consistency and easy recurring plans. To grow further, read how to scale a cleaning business.
See our cleaning services marketing and local and home services pages.
Related Reading
- Cleaning Service Advertising Budget: Best Platforms and a 3-Month Plan
- Call Tracking for Small Business: Know Which Ads Make Your Phone Ring
- How Much Do Google Ads Cost? Average CPC by Industry
👉 Get a free ads audit for your cleaning company.