How coaches and training providers should plan ad spend: Meta and Google, webinars and lead magnets, a starting budget, splits and a 90-day plan to turn leads into paying clients.
How schools, colleges and training institutes should plan admissions advertising: platforms that reach parents and students, a starting budget, budget splits and a 90-day plan built around enrollment seasons.
How B2B SaaS companies should plan an ad budget around CAC, payback and long sales cycles: Google, LinkedIn, retargeting, starting budget, splits and a 90-day plan.
How fintech companies should plan an ad budget in a regulated category: Google, Meta, LinkedIn, compliance considerations, a starting budget and a 90-day plan.
How early-stage startups should plan an ad budget: what to test first, which platforms to start on, how to limit risk and a 90-day plan to learn what works before scaling.
How IT services firms and managed service providers should plan an ad budget: Google, LinkedIn, retargeting, a realistic starting budget and a 90-day plan.
How insurance agencies and brokers should plan an ad budget: Google Search, Meta, Microsoft, a realistic starting budget, budget splits and a 90-day plan focused on quote requests and policy sales.
How consultants and consulting firms should plan an ad budget for long sales cycles: Google, LinkedIn and retargeting, a realistic starting budget and a 90-day plan.
How accountants, bookkeepers and financial advisors should plan an ad budget around seasonal demand: platforms, a realistic starting budget, budget splits and a 90-day plan.
How law firms should plan an ad budget: why Google Search leads, where Meta and Local Services Ads fit, how much to spend to start and a 90-day plan that respects legal advertising rules.
