Agency pricing in Australia ranges from a few thousand dollars a year to tens of thousands a month. This guide explains common pricing models, shows one published set of AUD ranges and helps you compare quotes.
The figures below come from a single Australian agency’s published estimates (see source at the end). They are not independently verified market data. Verify prices with each agency.
Common Pricing Models
- Monthly retainer: fixed fee for ongoing management.
- Percentage of ad spend: often used for paid media.
- Project fee: one-off work such as audits or landing pages.
Published Retainer Ranges (AUD, excluding ad spend)
| Agency tier | Monthly retainer |
|---|---|
| Boutique or solo specialist | $1,500–$3,000 |
| Small agency | $3,000–$7,500 |
| Mid-tier agency | $7,500–$20,000 |
| Enterprise or specialist | $20,000+ |
Other Published Costs
- Percentage of ad spend: 12–20% of monthly ad spend
- Landing pages: $2,000–$8,000 per page
- Comprehensive audits: $2,000–$10,000
- Call tracking: $100–$300 per month
- CRM licences: $50–$300 per month
GST
Most agencies quote excluding GST. According to the same source, a $3,000 retainer becomes $3,300 with GST. Always confirm.
What Affects the Price?
- Number of channels and campaigns
- Competition in your industry and city
- Agency size and experience
- Reporting, tools and contract terms
Ad Spend Is Separate
Platform costs are paid on top of management fees. See digital marketing agency pricing for how the two fit together.
How to Compare Quotes
- Ask what is included each month
- Confirm GST and ad spend treatment
- Check contract length and exit terms
- Ask for sample reports
- Make sure you own your accounts and data
Read how to choose a digital marketing agency.
Frequently Asked Questions
Is a percentage-of-spend fee fair?
It can be, but check whether it still covers the work required if your budget is small.
Are these prices guaranteed?
No. They are indicative ranges from one source.
The Bottom Line
Use the ranges to sense-check quotes and focus on scope and transparency. Book a free strategy call or see our services.
Source: Thinkify: digital marketing agency cost in Australia (updated August 2026).
Disclaimer: This article is for general information only and is not legal, medical or compliance advice. Prices, features, policies, laws and results can change or may not apply to your situation, and we do not guarantee accuracy, outcomes or future performance. Please verify important details, including pricing, regulations and commitments, with the official source or website, or a qualified professional, before acting on them.