If your marketing feels busy but results are unclear, an audit helps. A digital marketing audit is a structured check of the pieces that bring in and convert leads. This 15-point checklist is written for business owners, not specialists, so you can run through it yourself.
Quick Answer
Audit five areas: your website, tracking, paid ads, search visibility and follow-up. For each, ask whether it is working, whether you can prove it, and what to fix first.
The 15-Point Checklist
Website
- Clear offer above the fold. A new visitor should understand what you do in seconds.
- Fast on mobile. Test on a phone using a real connection.
- Easy contact. Phone, form and WhatsApp are visible without hunting.
Tracking
- Analytics installed correctly. Check that visits and key events are recorded.
- Conversions defined. Forms, calls and bookings are counted.
- Ad platforms connected. Google Ads and Meta can see conversions.
Paid Ads
- Right goal and locations. Campaigns match what you want and where you serve.
- Search terms reviewed. Irrelevant terms are blocked.
- Landing pages match ads. Each ad leads to a relevant page.
Search Visibility
- Google Business Profile complete. Categories, hours, photos and services are filled in.
- Key pages optimised. Titles and headings reflect what customers search.
- Reviews managed. Recent reviews exist and are answered.
Follow-Up
- Fast response. Enquiries get a reply quickly.
- Lead tracking. You know which leads became customers.
- Nurture in place. Unconverted leads get a follow-up.
How to Score Yourself
| Status | Meaning | Action |
|---|---|---|
| Green | Working and proven | Keep and monitor |
| Amber | Present but unmeasured | Add tracking, then improve |
| Red | Missing or broken | Fix first |
What to Fix First
- Tracking, because without it you cannot judge anything else.
- Follow-up speed, because it affects every lead you already pay for.
- Landing pages, because they decide whether clicks become enquiries.
- Visibility, because it brings future demand.
Related reading: SEO for small business and SEO vs Google Ads.
Common Mistakes
- Reviewing only traffic and ignoring leads.
- Fixing design before fixing tracking.
- Auditing once and never again.
When to Get Professional Help
An outside audit can spot issues you are too close to see. GlobDigi offers a free review. See our services.
Frequently Asked Questions
How often should I audit my marketing?
At least twice a year, and after any big change to your website or ads.
Can I do this myself?
Most of the checklist, yes. Tracking and ad account checks may need an expert.
What does an audit not tell me?
It shows what to fix, not guaranteed results. Outcomes depend on market and execution.
Conclusion
Run the checklist, score each area and fix the reds first. Small fixes in tracking and follow-up often return the most.
Ask GlobDigi for a free marketing audit.
